A new sensation of "2021"! Taste "your own original sandwiches" created with the app!
Streets magazine Editors
February 9, 2024
This article has been automatically translated from the Japanese version.
What flavor do you want today? Use the app to create your own original sandwich!
There is a restaurant that proposes a new way to enjoy meals. There is a restaurant that proposes a new way to enjoy meals. Opened in spring 2023 in Fuchi-machi, Oita City, it is "PEB," a restaurant offering sandwiches and other items. The keywords are "application" and "original sandwich.
PEB" Large illustration of a woman with a sandwich in her hand is a landmark.
To order sandwiches, customers use a "store-specific app" that anyone can download.
First, the customer selects bread, ingredients, and sauce from more than 50 combinations, then thinks of a name for the sandwich, and places an order. Then, the customer picks up the finished sandwich at the store. Because you fill the bread with whatever you like and name it yourself, the finished sandwich is a one-of-a-kind work of art. The new and unique style of making an original sandwich at the touch of a finger is "fun! It's fun! It's fun!
I actually made it! Choice of grilled cheese bread, keema curry, bacon, etc. Name stickers included.
Customize your sandwich to your liking on the app.
The app was developed by....
The owner of the restaurant is Mr. Jun Uchiyama. The owner of the restaurant is Mr. Atsushi Uchiyama, who is also an engineer, and he was surprised to learn that he created the app for ordering by himself.
The app also functions like a social networking service. It has a timeline where users can see each other's sandwiches and post pictures of the sandwiches they have made.
While it is interesting to be able to view a gallery of original sandwiches made by various people, there is more to it than that. For example, user A posts a picture of his/her sandwich on the timeline. Mr. B sees it and says, "I want the same sandwich as this one," and places an order. This gives Mr. A points as an incentive, which he can use to pay for the next time he visits the restaurant. If you make something you want to eat, someone else can share in the experience, and you can enjoy the savings as well. It's kind of fun, and I think I'm going to get addicted to it!
Jun Uchiyama, a store owner and engineer with two jobs
One would think that this new ordering style would be supported mainly by young people, but this is not the case. The clientele is wide-ranging, with some of the regulars being ladies in their 70s.
When you choose your ingredients, the screen shows the nutrients and other information. People who are particular about what they eat and are interested in what they eat will appreciate that.
Homemade ingredients
Of course, the taste is also a priority. Most of the ingredients are handmade, and the popular bacon is completely homemade. The raw meat is seasoned with salt and herbs and smoked slowly. According to Mr. Uchiyama, the bacon is so delicious that it will surprise you. What is the bacon in the world? Nowadays, hearty sandwiches are all the rage. You can put as much as you want in a sandwich.
You don't have to use the app. You can find the taste you are looking for by going to a restaurant.
You can order your original sandwich using the app, but if you go to the store, you can also purchase the recommended sandwiches that have already been made. Among the most popular sandwiches are Italian-style mackerel sandwiches with grilled mackerel, tomato, basil, etc., sandwiched with dashimaki egg, and BLT sandwiches with homemade bacon. The restaurant also offers value-priced sandwiches and one-plate lunches, and is crowded with customers during lunch time. There is also an eat-in space, so you can enjoy your meal in the restaurant.
The mackerel sandwich is said to be especially popular with repeat customers.
Inside the restaurant where you can also eat in.
Full in-store menu
Constantly upgrading both the store and the app
We want to create a new culture and lifestyle. Experiences become memories. In the future, I would like to incorporate AI into the app so that customers can ask for advice when ordering.
When asked about his future plans, Uchiyama said he has some exciting goals. In addition to the above, the store has recently been offering "raw doughnuts" on Saturdays and Sundays only, which are fluffy and moist with a new texture, and holding various events at the store. It was impressive to see how they are constantly updating both the store and the application.
One-of-a-kind original sandwiches. Why don't you enjoy your lunch today in "2021 style" with your smartphone in hand?