Streets magazine
A relaxing space where you can drop in on a moment's notice Specialty coffee for "a cup of coffee every day

A relaxing space where you can drop in on a moment's notice Specialty coffee for "a cup of coffee every day

Streets magazine Editors

Streets magazine Editors

February 7, 2024

This article has been automatically translated from the Japanese version.

Easy to stop by on the main street

switchcoffee STAND" is located on a corner of Chuo-dori, the main street leading from the front exit of JR Oita Station. Nearby are the prefectural government, city hall, and various offices. Since its opening in July 2023, the store has become a new base for relaxation, especially for business people.

switchcoffee STAND" on a corner of Chuo Dori is a new place of relaxation in Machinaka.

switchcoffee STAND" on a corner of Chuo Dori is a new place of relaxation in Machinaka.

The concept of the café is "an easy-to-enter café. We started it with the idea that even if you don't know much about coffee, you can enjoy what we think tastes good." The owner, Ms. Chiharu Furukawa, says so. The first store was located in Minami-Oita in the city, and the second store was established in order to provide a soothing cup of coffee to more people in one of the busiest areas in the city.

Facing the corner of the street, there are two entrances. With a large glass door through which one can see inside the store, it is indeed a store with an atmosphere that makes it easy to drop in on a whim. It opens at 7:30 in the morning. Around noon during lunch time, the shop is especially crowded with business people who want to take a break.

Seasonal specialty coffees

All the coffees served at the store are "specialty coffees," which are defined as being of the highest grade in terms of taste and quality. The beans are roasted in-house, and the farms from which they are purchased are changed depending on the season, to provide the best aroma and taste at any given time.

The day's recommendation was "Guatemala," the store's No. 1 favorite, with a good balance of acidity and richness, and a deep flavor.

The day's recommendation was "Guatemala," the store's No. 1 favorite, with a good balance of acidity and richness, and a deep flavor.

Our goal is to provide a higher quality coffee than the 100 yen coffee at convenience stores, but one that is easy to come by every day. But we aim to be a place where people feel comfortable coming in every day." With this in mind, they sell coffee tickets for as low as 390 yen per cup during morning hours. They also sell coffee tickets for a reasonable price per cup. We are completely prepared to make a loss on tickets," Furukawa says with a laugh, "but we are filled with love for offering coffee of reliable quality to as many people as possible.

Specialty coffees are offered, and the prices are designed to be "casual".

Specialty coffees are offered, and the prices are designed to be "casual".

In the summer, they also offer a frozen drink called "Wiccino," which is named after the restaurant's name, and is popular with customers who can choose their favorite flavor from three varieties: caramel, mocha, and green tea.

Creating a staff-first store

I had the impression that many of the staff members at the store were women. When asked, she replied, "We have about 20 staff members in total at the two stores. About two-thirds of them are mothers. She said, "About two thirds of them are mothers. Ms. Furukawa herself has a young child, and she says that she tries to create a "staff-first" store where all staff, including mothers raising children, can realize a comfortable working style that suits their individual lifestyles. Although 20 people may seem like a large group at first glance, everyone works as much or as little time as they can. The restaurant is closed on Saturdays, Sundays, and national holidays, and is open from 7:30 a.m. to 6:00 p.m. This business style, which is unusual for a restaurant, is the result of considering the lives of each staff member as important.

I wanted to create a place where everyone can work comfortably and happily. I believe that the atmosphere of the restaurant reflects the feelings of the staff."

Indeed, the moment I entered the restaurant, I was greeted with a soft smile and thought it was wonderful.

Owner Chiharu Furukawa (right) and her staff

Our goal is to create a low-rise restaurant that makes people feel like they want to go there every day. Please visit us on your way by.

The company plans to open a third switchcoffee STAND in the city of Ikushi, so why don't you come in and experience the best coffee in the city?