Streets magazine
Must sell out! The most cost-effective fruit sandwiches made by a grocery store

Must sell out! The most cost-effective fruit sandwiches made by a grocery store

Streets magazine Editors

Streets magazine Editors

February 1, 2024

This article has been automatically translated from the Japanese version.

Using premium quality fruit in a luxurious way, their cost-effective fruit sandwiches are very popular!

Kitchen 304 is a grocery store located in Fuchi-cho, Oita City. The store is loved by the local community for its fresh products and cheerful customer service. One of the items on the shelves are "fruit sandwiches," which have recently become very popular.

Fruit sandwiches with seasonal flavors

The size is just the right amount to fit in the palm of your hand, making it a perfect snack. The fluffy bread is filled with cream. The top of the bread is decorated with fresh fruits, the store's pride and joy. They always have three or four kinds of seasonal fruit on hand, but on this particular day, the sandwiches were filled with strawberries and cheinmascats.

The price of a bunch of these muscats is about 3,000 yen. I put six of them on today's sandwich! Erika Takahashi, a waitress, told us with a cheerful smile. The price of the fruit sandwiches was a surprise: 200 yen per sandwich, including tax. 200 yen, including tax! Are you sure? I couldn't help but ask back, but Ms. Takahashi replied smiling, "Our customers love them. He answered smilingly, "Our customers love it.

Why did a grocery store start making fruit sandwiches?

The impetus came from the Corona disaster. Mr. Takahashi runs the store with his sister, but there was a time when the Corona disaster kept customers away. So, in order to somehow attract customers with something unique to a grocery store, they came up with this fruit sandwich. The inspiration was right on target, and the fruit sandwiches caught the hearts of customers. There are customers who come here for these, many of them!"

Kitchen 304, a beloved grocery store in town

Sandwiches are in the red, but we can't stop here.

The fruit sandwiches, limited to 20 a day in the store, are so popular that they are sold out by the evening. However, they also sell them by reservation, so those who want to be sure to get one are advised to make a reservation. They get so many reservations that they once sold 200 sandwiches in one day.

The sandwiches are in the red (laughs), but we get reservations, and our customers look forward to them, so we can't stop here. I can't stop now," says Mr. Takahashi.

Limited to 20 pieces and must be sold out. Reservations are recommended.

Attractive as a green grocer as well. A reliable connoisseur with 25 years of experience in this business.

Fruit sandwiches are popular at this store, but it is also known for its fresh products as a green grocer. Mr. Takahashi's sister has been a green grocer for 25 years. The fresh and beautiful vegetables and fruits lined up in the store are a testament to her reliable work.

Lined with fresh vegetables and fruits that are vibrant to the eye

Lined with fresh vegetables and fruits that are vibrant to the eye

And throughout the interview, I was struck by the liveliness that seemed to overflow outside the restaurant. I was impressed by the four women who were happily serving customers in a friendly and cheerful manner, and it was very invigorating. Perhaps this is one of the reasons why Kitchen 304 is loved by the community.

For the fruit sandwiches. For the fresh products. For the cheerful smiles of the staff. Why not visit Kitchen 304?

When all four women are together, it's very lively!

Come for the fruit sandwiches. For the fresh products. Visit Kitchen 304 for the cheerful smiles of the staff. Why not visit Kitchen 304?