Imabari Machinaka Beer" born in the shopping district of Imabari, a world-renowned gold medal-winning beer

Imabari Machinaka Beer Brewery opened in the Imabari shopping district in 2020 and is attracting a lot of attention. Here, they produce and sell craft beer filled with the charms of Ehime.

From Medical Device Development to Craft Beer Brewing. A unique flavor born from science-based ideas".

Mr. Nakajima, manager and head brewer, was originally involved in the development of medical equipment. I always wanted to make craft beer," he says. Nakajima's passion for craft beer is bringing new life to the city of Imabari.

The production process takes place in the brewery, which is located in the back of the store. Using four fermentation tanks, the brewery produces about four kinds of craft beer per month. The ability to serve freshly brewed beer immediately is one of the strengths of having a brewery attached to the store.

Blissful moments to be enjoyed in the restaurant and the charm of takeout."

The restaurant has a relaxed atmosphere with the warmth of wood, and you can enjoy a beer in a relaxed atmosphere at the counter. The brewery is located in the building, so one of the attractions of the restaurant is the opportunity to watch the production of beer up close and personal.

The menu features about eight types of craft beer. From the standard pale ales and IPAs to unique beers made with Ehime's specialties, there is something for everyone. Nakashima says, "Kami no Shima Lemon Ale doesn't have much bitterness, even for people who don't like beer. This refreshing brew, which makes use of local citrus fruits, is perfect for the hot summer months.

Some of them are craft beers made with coffee. We collaborated with a coffee roaster in Matsuyama City run by a college classmate," says Nakashima. The aroma of the coffee and the richness of the beer create a perfect harmony.

For those who want to enjoy a wider variety of beers, a three-beer set is also available, offering three different beers in a 130 ml glass, perfect for craft beer newcomers.

Imabari's Beer Out of Prefecture: Beer Production in a Form That Can Also Be Sold Online

Imabari Machinaka Beer also produces and sells craft beer in cans. Nakashima says, "We have a full lineup of products for people to enjoy at home. Particularly popular are fruit beers made with local Ehime products and seasonal beers. These craft beers are available at local supermarkets and online stores, allowing customers to taste them anywhere in Japan.

<Online shop> [https://imb.theshop.jp/]

Imabari Machinaka Beer's canned beers have a special design. The label, created in collaboration with a local artist, enhances the flavor of the beer. We want people to enjoy not only the taste of our craft beer, but also its appearance," says Nakajima.

World-Recognized Taste: A Gold Award-Winning Brewery with Prowess

Imabari Machinaka Beer, which opened in 2020, won a gold medal at the International Beer Cup 2021 just one year after opening. The brewery received high praise for its Harehime Hazy IPA, a craft beer made with Ehime mandarin oranges. I didn't really think it was a big deal, but people around me often tell me it's a pretty big deal," Nakajima said with a shy smile. Nakajima says with a shy smile.

In 2023, "Mango Hazy Pale Ale," a limited production beer, won its second gold medal at the International Beer Cup 2023.

Imabari Machinaka Beer continues to take on new challenges while making the most of local ingredients. When asked about his future plans, Nakajima is enthusiastic, saying, "There are still many styles of craft beer I would like to create.

Many people, both in and out of the prefecture, visit the brewery for a beer that can only be enjoyed here. Craft beer fans and even those who are not so fond of beer can enjoy Imabari Machinaka Beer.

This store is making a name for itself as a new Imabari specialty, so why not stop by for a drink to remember your trip or as a point of pride for the local community?