Miso Ramen using "Kyushu's Oldest Miso" - A Taste Rooted in the Region that Will Last for 100 Years

Miso Ramen: More Delicious Miso Ramen in Kyushu

While "pork-based ramen" is the mainstream in Kyushu, there is a restaurant in Oita where you can enjoy delicious miso ramen. It is called "Miso-no-ya. This time, I visited the "Miso-no-ya Oita Mart Store" in the center of Oita City.

I wanted to introduce more delicious miso ramen to Kyushu," said Miso No Ie's owner, Mr. Masahiro Kato. We started with a small store in Chuo-cho, Oita City, in the summer of 2013, with a floor space of only 3.5 square meters.

Takuya Yoshiiwa, president of Yamanami Mengeisha, the restaurant's operator, recalls the history of Miso-no-ya.

Pursuing Miso Ramen unique to Kyushu

Miso-no-ya's ramen uses miso from the long-established "Crab Soy Sauce" in Usuki, Oita, which was established in Keicho Goshi. This miso is combined with a broth made from plenty of vegetables, and then submerged in medium-thick, curly noodles. Topped with crunchy vegetables cooked in a wok and roasted pork. The gentle taste of miso and the deliciously concentrated flavor of the vegetables warms the heart and body, and one could eat this dish every day and never get tired of it. It is the signature dish of the restaurant, and many fans come back frequently for the taste. Miso ramen is a slightly sweet and rich dish that suits the tastes of Kyushu people. The reporter who interviewed the restaurant is actually one of the fans.

The menu and flavors have changed since the restaurant first opened. Hokkaido is famous for miso ramen, and Kyushu has a different climate, different water, and a different climate. We were trying to find a way to make miso ramen with more of a Kyushu flavor, when we came across the miso from "Crab Shoyu-sama," which is famous for being the oldest miso in Kyushu. I think this allowed us to create a menu that was more in tune with the people of Kyushu."

We hope that people will continue to eat it for 100 or 200 years.

The Oita Mart store here was temporarily closed due to the Corona disaster. The reason the store decided to reopen was the enthusiastic support of its customers. The company received many inquiries asking them to revive the business. The warming and gentle taste of this dish, full of vegetables, can be enjoyed by everyone from children to the elderly. After the restaurant reopened, customers of all ages and both men and women visited the restaurant.

The flavor has changed since we started, but our desire to provide customers with ramen that can only be found at Miso-no-ya has never changed. We will continue to challenge ourselves to create services and products that will please our customers while maintaining the Miso-no-ya style. Our goal is to become the kind of miso ramen specialty restaurant that customers will continue to eat for 100 or 200 years.

Mr. Yoshiiwa said that it is the restaurant's policy to serve hot miso ramen, and he spoke with the same passion. While protecting what is important, he continues to evolve. It will be interesting to see what kind of history Miso Noya will weave in the future.